The 1 Million Mission
Teach 1 million students how to start and grow a business idea into a sustainable, revenue generating business. Making a living by doing what you love should be in reach of everyone and we want to make it happen.

Our mission
A million brand new businesses will change the world
Why on earth is starting a business so difficult?
That was the question I asked myself a decade ago and I have ever since made it my mission to understand the ins and outs of taking an idea, formulating a plan to bring this idea to life and starting a revenue generating business.
At Chapter2 Startup, we are obsessed with the idea of bringing a thought, an idea or a moment of inspiration to life. Over the years, we have mentored, guided and coached many up and coming entrepreneurs and helped them to change their lives for the better.
With the Chapter2 Startup Growth Programme, you will not only gain knowledge on what the field of entrepreneurship actually looks like, but also get one-on-one coaching and mentoring from seasoned entrepreneurs. No pre-recorded answers or standard responses.
Real world feedback in real time.
Think of it as the Business School of tomorrow, where you will use your resources, time and energy to build a business, instead of giving it to some institution where you walk away with a certificate, debt and more questions than answers.
You have what it takes to start your own business and we will show you how.
Our mission
A million brand new businesses will change the world
Why on earth is starting a business so difficult?
That was the question I asked myself a decade ago and I have ever since made it my mission to understand the ins and outs of taking an idea, formulating a plan to bring this idea to life and starting a revenue generating business.
At Chapter2 Startup, we are obsessed with the idea of bringing a thought, an idea or a moment of inspiration to life.
Over the years, we have mentored, guided and coached many up and coming entrepreneurs and helped them to change their lives for the better.
With the Chapter2 Startup Growth Programme, you will not only gain knowledge on what the field of entrepreneurship actually looks like, but also get one-on-one coaching and mentoring from seasoned entrepreneurs. No pre-recorded answers or standard responses.
Real world feedback in real time.
Think of it as the Business School of tomorrow, where you will use your resources, time and energy to build a business, instead of giving it to some institution where you walk away with a certificate, debt and more questions than answers.
You have what it takes to start your own business and we will show you how.
Join the Chapter2 Startup Mission to a Million
We want to help start a million new businesses, please join our mission today, you have what it takes and we will be overjoyed if you do!
Programmes for every stage of your business
Our programmes are designed to help startup founders at all stages of startup growth.
Live Workshops
For founders that need help and feedback on specific business building topics.
- A seat for the live workshop
- Choice of live workshop dates
- Chapter2 Startup Playbook
- Templates
- Access to network
- Q&A session with Pelser
- 20% discount on any other Chapter2 Workshop
Launchpad Incubator Programme
A 10 week programme that will help founders go from idea to revenue-ready business.
- A 10 week online incubator
- Templates, Worksheets and Resources
- Exercises, Roleplays, Lectures and
- Continuous Mentoring by a Chapter2 Mentor throughout
- Networking with fellow founders
- Certificate of Completion
- Discount on Lift-Off Accelerator programme
Lift-Off Accelerator Programme
A 6 months programme, for experienced founders, looking to scale up their businesses rapidly.
- A 14 module accelerator, online and interactive
- Templates, Worksheets, and Resources
- Exercises, role-plays, lectures, and more
- Continuous mentoring by a Chapter2 Mentor throughout (R40 000 value)
- Certificate of Completion
- Networking with fellow founders
Your Chapter2 is
Open For Enrollment
At Chapter2 Startup, we have one goal:
To help you, the Entrepreneur, turn your business idea into a revenue generating, sustainable business.
Some of our partners




