Online Workshop
Business Planning
You have a idea for a startup and need to get started on building your business. How do you turn your idea into a business? Getting a plan down on paper is a good start and every entrepreneur should get a plan down on paper when starting out on a startup journey. In this 90 minute online workshop, we will be guiding you through getting your business plan out of your head and into a workable business plan. The workshop will give your idea life, by showing you that an idea could actually become a business if you understand what to focus on.
R550
Business Planning Workshop
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Failing to plan, plan to fail. Entrepreneurs are daring by nature. We tend to run with an idea and see how far we can take it. This is why 80% + of all startups fail. Don’t be that entrepreneur. Join us for a Business Planning Workshop so you have a plan for your startup.
Business Planning Workshop
01
Failing to plan, plan to fail. Entrepreneurs are daring by nature. We tend to run with an idea and see how far we can take it. This is why 80% + of all startups fail. Don’t be that entrepreneur. Join us for a Business Planning Workshop so you have a plan for your startup.
Who this workshop is for
Startup founders with an idea for a product or service that need to figure out how to turn the idea into a business
Size of your startup
Anyone with a startup or startup idea will benefit from this workshop
Learning outcome
When completing this workshop, you will have a startup business plan for your idea down on paper, ready to start building your idea
Workshop Outline
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Workshop Outline
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Failing to plan, plan to fail. Entrepreneurs are daring by nature. We tend to run with an idea and see how far we can take it. This is why 80% + of all startups fail. Don’t be that entrepreneur. Join us for a business planning workshop so you have a plan for your startup.



Failing to plan, plan to fail. Entrepreneurs are daring by nature. We tend to run with an idea and see how far we can take it. This is why 80% + of all startups fail. Don’t be that entrepreneur. Join us for a business planning workshop so you have a plan for your startup.


How The Workshop Works
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How The Workshop Works
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It Happens Live and Online
The Workshop happens live and online. We keep the workshop student numbers to a maximum of 20 students, so you get personal attention and can get answers from Pelser to your most pressing questions in real time.


Interactive
The workshop is interactive - which is fancy-speak for you are going to do actual work during the workshop 🙂 You will receive your complimentary Chapter2 Startup Playbook when you enroll. You will use the Playbook to complete the lessons we will be covering in the workshop. This Playbook will be yours to keep - we think you will like it 😉
You will have practical steps to follow
After the workshop, Pelser will give you practical advice on how to go out into the real world and implement your business plan, i.e. actually start your business. You will know what the next steps are and how to go about implementing them.

What you get
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We want you to walk away from the Business Planning Workshop with a clear and workable business plan for your startup. You will need this before you start your business – don’t just jump in, start with a plan.

Here's everything that is included:
- A seat for the live workshop
- Choice of live workshop dates
- Chapter2 Startup Playbook
- Templates
- Access to network
- Q&A session with Pelser
- Bonus #1: One-on-One follow-up discussion with Pelser
- 20% discount on any other Chapter2 Live Workshop
- A certificate of completion is issued to all students who complete the Live Workshop
What you get
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We want you to walk away from the Business Planning Workshop with a clear and workable business plan for your startup. You will need this before you start your business – don’t just jump in, start with a plan.
Here's everything that is included:
- A seat for the live workshop
- Choice of live workshop dates
- Chapter2 Startup Playbook
- Templates
- Access to network
- Q&A session with Pelser
- Bonus #1: One-on-One follow-up discussion with Pelser
- 20% discount on any other Chapter2 Live Workshop
- A certificate of completion is issued to all students who complete the Live Workshop
I'm Pelser, your instructor
I have been working on startups for more than 20 years.
Every obstacle a new entrepreneur might face, I’ve seen it. From having an idea but no clue how to get started, to starting a business with no product and figuring out how to make it work. I have been through the struggle of startup more times than I care to count. Through the years, I have learned what works and what doesn’t work, what looks shiny but actually stinks and what looks like a bad idea at first but have massive potential.
I have mentored, coached and trained countless budding entrepreneurs through the years and understand what it takes to start and grow a business.
I'm Pelser, your instructor

I have been working on startups for more than 20 years.
Every obstacle a new entrepreneur might face, I’ve seen it. From having an idea but no clue how to get started, to starting a business with no product and figuring out how to make it work. I have been through the struggle of startup more times than I care to count. Through the years, I have learned what works and what doesn’t work, what looks shiny but actually stinks and what looks like a bad idea at first but have massive potential.
I have mentored, coached and trained countless budding entrepreneurs through the years and understand what it takes to start and grow a business.
Workshop Content
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Workshop Content
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Failing to plan, plan to fail. Entrepreneurs are daring by nature. We tend to run with an idea and see how far we can take it. This is why 80% + of all startups fail. Don't be that entrepreneur. Join us for a Business Planning Workshop so you have a plan for your startup.
General Overview
You will actively work on your startup throughout the workshop, which means you will not only receive the knowledge that comes with the workshop, but walk away with tangible results that you can implement immediately to grow your startup.
A Startup in its purest form, is a solution to a problem. Some solutions are worth building and paying for, some are not. Find out if yours is worth building before you start.
Is your solution something clients will pay for? Is your solution a big enough idea? Find out if your solution is scalable before you start.
How will you know if you are winning? How will you know if you are making progress? How will you measure this? Lets show you how to figure this out
You have an idea, but what makes your approach or idea unique? What sets you apart from the rest? Lets guide you through figuring out what your UVP is.
What do you know about your product or service that no one else knows? What is your angle when pitching your product or service? Let us guide you through figuring this out.
How will you reach customers and how will customers find you? Channels will solve this problem!
You will have different customers segments, but how to know which these are? We will show you how to figure out your customer segments.
You will have costs when building your startup. You should know what your cost structure will look like so you can build scalable business model.
Which revenue streams should you cater for? Which one’s look good but are not necessarily good for your business?
Your first set of customers, will not look the same as your eventual customers. Figuring out who your early adopters are, will give you the motivation and early wins of making that first sale.
Enroll Now
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Enroll Now
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Business Planning Workshop
In this 90 minute online workshop, we will systematically take you through the steps to write a proper business plan for your startup idea. When done with this Workshop, you will have your idea blueprint down on paper, ready to start building your startup.
Live Workshop
Get your seat to the live workshop
- A seat for the live workshop
- Choice of live workshop dates
- Chapter2 Startup Playbook
- Templates
- Access to network
- Q&A session with Pelser
- Bonus #1: One-on-One follow-up discussion with Pelser
- 20% discount on any other Chapter2 Workshop
- A certificate of completion will be issued to all students who complete the Live Workshop
R550
Frequently Asked Questions
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These are important pieces of information you might want to know about the workshop
The Live Workshop is online and interactive. Pelser will work with you for 90 minutes online, taking your through the various steps of the workshop and answering questions as needed. See it like a MBA class at a university.
The Recorded Workshop will be the static workshop video with no live interaction.
You will need a stable internet connection for the Live Workshop and access to Google Meet.
During the workshop, you will actively work on your business plan blueprint steps, so having a laptop or printed out version of the Chapter2 Playbook ready will ensure you receive the most benefit from the live workshop.
If you cannot attend the Live Workshop, it will be best to purchase the Recorded Workshop rather.
The follow-up session with Pelser will be a 15 online mentoring session, free of charge, where you can bring your business planning results to the meeting and get feedback from Pelser.
Yes, you will have access to the Live Workshop for 7 days after the date of the workshop.
If you have a business plan already but need to talk to a Chapter2 mentor, you are welcome to check out our Mentorship programme.
At Chapter2 Startup, we have one goal:
To help you, the Entrepreneur, go from having a business idea, to generating revenue with your business idea by the end of the programme.