Live Online Workshop
Pricing Strategies for Startups
So you have a winning product or service. You have done the work, you have a functioning startup. The big question now is: What price are you going to charge for your product or service? The good news is , you don’t have to thumb-suck a price for your product or service. We can help. In this 90 minute online workshop, we will show you the science behind pricing your product or service. We will take you through the steps to determine what price point you should start out with and how to optimise your pricing. When done with the workshop, you should have a clear picture of what your pricing strategy should be.
R550
Course and Live Online Workshop
Pricing Strategies for Startup
So you have a winning product or service. You have done the work, you have a functioning startup. The big question now is: What price are you going to charge for your product or service? The good news is , you don’t have to thumb-suck a price for your product or service. We can help. In this 90 minute online workshop, we will show you the science behind pricing your product or service. We will take you through the steps to determine what price point you should start out with and how to optimise your pricing. When done with the workshop, you should have a clear picture of what your pricing strategy should be.
R550
Pricing Strategies for Startups Workshop
01
In this 90 minute online workshop, we will show you how to use a tried and tested method of pricing your products or services when you start out. We will also show you how to optimise your pricing over time and hit that sweet-spot for pricing your product or service.
Pricing Strategies Workshop
01
There is a science behind pricing your product or service. You don’t have to thumb-suck a price for your product or service and knowing how to price your product or service will help you to optimise your pricing over time. This Online Workshop will help you figure out what pricing strategy you should use for your startup.
Who this workshop is for
Startup founders with an idea for a product or service that need to figure out what to charge clients for the product or service
Size of your startup
Anyone with a startup or startup idea will benefit from this workshop
Learning outcome
When completing this workshop, you will have a pricing strategy for your startup, ready to take to implement
Workshop Outline
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Workshop Outline
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In this 90 minute online workshop, we will show you how to use a tried and tested method of pricing your products or services when you start out. We will also show you how to optimise your pricing over time and hit that sweet-spot for pricing your product or service.


In this 90 minute online workshop, we will show you how to use a tried and tested method of pricing your products or services when you start out. We will also show you how to optimise your pricing over time and hit that sweet-spot for pricing your product or service.

How The Workshop Works
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How The Workshop Works
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It Happens Live and Online
The Workshop happens live and online. We keep the workshop student numbers to a maximum of 20 students, so you get personal attention and can get answers from Pelser to your most pressing questions in real time.


Interactive
The workshop is interactive - which is fancy-speak for you are going to do actual work during the workshop 🙂 You will receive your complimentary Chapter2 Startup Playbook when you enroll. You will use the Playbook to complete the lessons we will be covering in the workshop. This Playbook will be yours to keep - we think you will like it 😉
You will have practical steps to follow
After the workshop, Pelser will give you practical advice on how to go out into the real world and price your product or service so client want to buy from you. You will know what the next steps are and how to go about implementing them.

What you get
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We want you to walk away from the Pricing Strategies for Startup Workshop with a clear understanding of how to price your product or service for your startup. Having the right pricing strategy in place, will help you sign up clients and scale up responsibly.

Here's everything that is included:
- A seat for the live workshop
- Choice of live workshop dates
- Chapter2 Startup Playbook
- Templates
- Access to network
- Q&A session with Pelser
- Bonus #1: One-on-One follow-up discussion with Pelser
- 20% discount on any other Chapter2 Live Workshop
- A certificate of completion is issued to all students who complete the Live Workshop
What you get
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We want you to walk away from the Pricing Strategies for Startups Workshop with a clear understanding of how to price your product or service for your startup. Having the right pricing strategy in place, will help you sign up clients and scale up responsibly.
Here's everything that is included:
- A seat for the live workshop
- Choice of live workshop dates
- Chapter2 Startup Playbook
- Templates
- Access to network
- Q&A session with Pelser
- Bonus #1: One-on-One follow-up discussion with Pelser
- 20% discount on any other Chapter2 Live Workshop
- A certificate of completion is issued to all students who complete the Live Workshop
I'm Pelser, your instructor
I have been working on startups for more than 20 years.
Every obstacle a new entrepreneur might face, I’ve seen it. From having an idea but no clue how to get started, to starting a business with no product and figuring out how to make it work. I have been through the struggle of startup more times than I care to count. Through the years, I have learned what works and what doesn’t work, what looks shiny but actually stinks and what looks like a bad idea at first but have massive potential.
I have mentored, coached and trained countless budding entrepreneurs through the years and understand what it takes to start and grow a business.
I'm Pelser, your instructor

I have been working on startups for more than 20 years.
Every obstacle a new entrepreneur might face, I’ve seen it. From having an idea but no clue how to get started, to starting a business with no product and figuring out how to make it work. I have been through the struggle of startup more times than I care to count. Through the years, I have learned what works and what doesn’t work, what looks shiny but actually stinks and what looks like a bad idea at first but have massive potential.
I have mentored, coached and trained countless budding entrepreneurs through the years and understand what it takes to start and grow a business.
Workshop Content
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Workshop Content
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In this 90 minute online workshop, we will show you how to use a tried and tested method of pricing your products or services when you start out. We will also show you how to optimise your pricing over time and hit that sweet-spot for pricing your product or service.
General Overview
You will actively work on your startup throughout the workshop, which means you will not only receive the knowledge that comes with the workshop, but walk away with tangible results that you can implement immediately to grow your startup.
Learn about the different ways to price your product or service and understand why successful companies choose these models.
You will determine which pricing strategy will work best for your startup and learn how to implement your preferred strategy.
Here you will learn how to set your initial price points and understand why you are choosing these price points.
Develop your own price optimisation strategy and understand how to implement it over time in your startup.
You will build your own price refining timeline and strategy and learn how to go about testing and refining your prices.
Enroll Now
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Enroll Now
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Pricing Strategies for Startups
In this 90 minute online workshop, we will show you how to use a tried and tested method of pricing your products or services when you start out. We will also show you how to optimise your pricing over time and hit that sweet-spot for pricing your product or service.
Live Workshop
Get your seat to the live workshop
- A seat for the live workshop
- Choice of live workshop dates
- Chapter2 Startup Playbook
- Templates
- Access to network
- Q&A session with Pelser
- Bonus #1: One-on-One follow-up discussion with Pelser
- 20% discount on any other Chapter2 Workshop
- A certificate of completion will be issued to all students who complete the Live Workshop
R550
Frequently Asked Questions
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These are important pieces of information you might want to know about the workshop
The Live Workshop is online and interactive. Pelser will work with you for 90 minutes online, taking your through the various steps of the workshop and answering questions as needed. See it like a MBA class at a university.
The Recorded Workshop will be the static workshop video with no live interaction.
You will need a stable internet connection for the Live Workshop and access to Google Meet.
During the workshop, you will actively work on your business plan blueprint steps, so having a laptop or printed out version of the Chapter2 Playbook ready will ensure you receive the most benefit from the live workshop.
If you cannot attend the Live Workshop, it will be best to purchase the Recorded Workshop rather.
The follow-up session with Pelser will be a 15 online mentoring session, free of charge, where you can bring your pricing strategy results to the meeting and get feedback from Pelser.
Yes, you will have access to the Live Workshop for 7 days after the date of the workshop.
If you have a pricing strategy already but need to talk to a Chapter2 mentor, you are welcome to check out our Mentorship programme.
At Chapter2 Startup, we have one goal:
To help you, the Entrepreneur, go from having a business idea, to generating revenue with your business idea by the end of the programme.