Assignments

Description.

Crafting Your Dynamic Pricing Strategy

Crafting Your Dynamic Pricing Strategy Objective: Develop a bespoke pricing strategy for your startup, leveraging the insights from Week 2. This assignment encourages you to apply a strategic approach that aligns with your unique brand value, market position, and customer insights. Instructions and Mark Allocation: Market Analysis: (20 marks) Conduct a comprehensive market analysis. Identify …

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Designing and Launching Your Marketing Campaign

Objective: This assignment challenges you to apply the knowledge acquired in Week 3 by designing a strategic marketing campaign tailored to your startup’s target audience, utilizing appropriate channels for maximum engagement and impact. Instructions and Mark Allocation: Define Your Target Audience: (20 marks) Provide a detailed profile of your startup’s target audience. Include demographic, psychographic, …

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Crafting Your Brand Identity Blueprint

Assignment: Crafting Your Brand Identity Blueprint Objective: Utilise insights from the Brand Mastery module to create a comprehensive blueprint for your startup’s brand identity. This document will guide the presentation and communication of your brand. Assignment Overview: Craft a detailed document outlining your brand’s identity, focusing on personality, visual identity, voice, values, and narrative. This …

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Roadmap and Milestone Planning Challenge

Objective: Your mission, should you choose to accept it, is to apply the principles learned in the lesson “Execution Roadmap and Milestone Setting” to develop a comprehensive roadmap and set achievable milestones for your startup venture. This assignment will test your ability to translate your vision into actionable steps and track your progress effectively. Instructions: …

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Marketing Mastery Challenge

Objective: Put your marketing skills to the test in this practical challenge! Over the next 48 hours, you’ll apply the principles learned in the lesson “Customer Acquisition and Marketing Strategy” to develop a comprehensive marketing plan for your startup concept. Your submission will be through the LMS, so get ready to showcase your marketing prowess! …

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Rapid Prototype Enhancement Challenge

Objective: Get ready for an exhilarating journey as you dive into the heart of startup innovation! Your mission, should you choose to accept it, is to apply the cutting-edge principles learned in the lesson “Rapid Product Development and Prototype Enhancement” to turbocharge your startup’s product or service concept within the next 48 hours. Instructions and …

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Lean Startup Canvas Implementation

Objective: Apply the principles learned in the lesson “Applying the Lean Startup Canvas for Startup Success” to develop your startup idea using the Lean Startup Canvas. Instructions: Problem-Solution Fit (10 points): Clearly describe a problem in the market and your proposed solution. Key Metrics (8 points): Define three key performance indicators (KPIs) for measuring success. …

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Submit Your Completed Lean Startup Canvas Here

Please submit your completed Lean Startup Canvas here by clicking on the “choose file” button.  If you are not ready to submit or need further guidance, please reach out to you tutor.

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