Chapter2 Launchpad
Chapter2 / Launchpad
Rolling Programme · Join Anytime

Stop planning to launch.
Actually launch.

The Chapter2 Launchpad is for serious South African founders who are done making excuses and ready to do the real work.

🏆 Monthly R5,000 investment opportunity 📊 Live leaderboard 🎯 Real accountability 🇿🇦 Built for SA reality
Apply Now - Join the Launchpad
SOUND FAMILIAR?

You have a real idea.
But you're still stuck.

You've watched the videos and made notes. But months later, your idea is still just an idea.

You keep starting and stopping. Without real structure, nothing gets done.

You're scared of getting it wrong, so you stay in planning mode.

You're tired of the cycle — excited one week, discouraged the next.

WHAT IS THE LAUNCHPAD?

Not a course.
Not a cohort.
Something better.

A continuous, rolling programme. Join when you're ready. Stay as long as you're building. Real structure, weekly deliverables, personal feedback, and a monthly leaderboard where the Top 5 pitch for a real R5,000 cash investment.

THE CURRICULUM

6 Modules. Real Execution.

Practical modules designed for South African founders. Work at your own pace with weekly deliverables and direct feedback.

Module 1: Idea Validation & Customer Discovery ▼
Talk to real people. Validate the problem and willingness to pay.

• Minimum 8–10 quality customer conversations.
• Document insights and decide whether to pivot or proceed.

Key Deliverables: Conversation log + validation summary + go/no-go decision.
Why it matters: Most businesses fail because they build something nobody actually wants to pay for.
Module 2: Building a Minimum Viable Offer ▼
Create a simple, sellable offer that works for both digital and physical/service businesses.

• Test messaging, pricing, and delivery in the real market.

Key Deliverables: Your Minimum Viable Offer live + first test results.
Why it matters: Get something into the market fast instead of perfecting in secret.
Module 3: Pricing & Cashflow Fundamentals ▼
Set profitable pricing. Build simple but effective cashflow tracking and forecasting tools.

• Survive late payments, load-shedding, and cash crunches.

Key Deliverables: Updated pricing strategy + 90-day cashflow forecast + tracking system.
Why it matters: This is the #1 reason small businesses in SA die.
Module 4: Sales Systems That Work in SA ▼
Practical selling via WhatsApp, face-to-face, and relationships.

• Handling common objections and closing deals.

Key Deliverables: Your sales scripts + live pipeline with at least 3–5 active prospects.
Why it matters: Revenue solves almost every other problem.
Module 5: Operations & Systems ▼
Create simple systems and SOPs so the business doesn’t depend 100% on you.

• Tools that actually work (WhatsApp, Excel, paper).

Key Deliverables: Core operations manual / SOPs + tested daily/weekly routines.
Why it matters: Stop being the bottleneck in your own business.
Module 6: Growth & Scaling Decisions ▼
Low-budget customer acquisition, retention, and referrals.

• When and how to hire or outsource.

Key Deliverables: 30-day growth plan + retention system + final pitch deck.
Why it matters: Move from survival to controlled, sustainable growth.
WHAT YOU GET

Real support. Not just resources.

6 Months of Xero Accounting Software

Full access + setup assistance.

AWS Activate Credits (up to $10,000)

Guidance to apply for credits valid for 2 years.

Monthly Leaderboard + Investment Opportunity

Top 5 pitch for R5,000 cash investment.

Personal Human Feedback

Direct accountability from Pelser.

Certificate of Completion

Shareable proof of execution.

50% Discount on 8-Week Accelerator

R11,000 instead of R22,000.

PRICING

One-time fee.
Stay as long as you need.

This is not a monthly subscription. You pay once and stay in the programme as long as you're actively building.

EARLY BIRD • ONLY 10 PER MONTH

Early Bird Rate

R1,450
CLAIM EARLY BIRD SPOT

Standard Rate

R1,995*
(Payment plans available)
APPLY AT STANDARD RATE
Frequently Asked Questions

Common questions about the Launchpad

What exactly is the Chapter2 Launchpad?
It’s a rolling, practical execution programme for serious South African founders. You get clear weekly tasks, personal human feedback on your actual business, accountability, and a monthly chance to compete for a real R5,000 cash investment.
Can I join at any time?
Yes. It’s rolling admission. You can start whenever you’re ready and stay as long as you’re building.
How much time do I need to commit?
Most founders spend 8-12 hours per week. The programme is designed to fit around your business or job.
How does the monthly R5,000 investment work?
Every month the top 5 on the leaderboard pitch. The winner receives R5,000 cash invested into their business (5% SAFE).
Why do you charge a fee if you’re also investing R5,000 into some businesses?
Because we run two separate things — an education programme and an investment process. The enrolment fee pays for the Launchpad itself. The R5,000 investment comes from our investment arm. We selectively back the strongest performers.

Ready to stop being stuck and actually start building?

The Launchpad is open for rolling admission. Join today and start moving your idea forward with real structure and accountability.

Apply Now - Join the Launchpad