Chapter2 Launchpad - Chapter2 Startup School

About Course

Launchpad is not a course. It’s a founder’s accountability system.

Most startup content is free now. Anyone can ask an AI for a business plan or watch a hundred YouTube videos on customer discovery. What you can’t get anywhere else is someone who actually looks at your work, tells you the truth about it, and pushes you to go do the thing you’ve been avoiding.

That’s what Launchpad is.

Every week you get a real deliverable, not a video to passively watch. Talk to real customers. Build something people will actually pay for. Get your pricing right. Set up systems that survive load-shedding and late payments. Each module is built for how South African founders actually operate, not a generic Silicon Valley playbook.

You submit your work. I read it myself and give you direct, personal feedback. No canned responses, no AI grading your homework. Your progress is tracked on the Founder Score leaderboard, and real execution earns real points, not just showing up. Top performers compete monthly for a R5,000 cash investment into their business.

This works at your own pace, but it’s not self-paced in the way that lets you disappear for three weeks. New modules unlock every 5 days, so you build momentum instead of losing it.

If you’re ready to stop planning and start proving your idea can actually work, this is where you do it.

Course Content

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How Launchpad Works

Module 1: Idea Validation & Customer Discovery
Talk to real people. Validate the problem and willingness to pay. Minimum 8-10 quality customer conversations Document insights and decide whether to pivot or proceed Key Deliverables: Conversation log + validation summary + go/no-go decision Why it matters: Most businesses fail because they build something nobody actually wants to pay for.

Lesson 1: Why This Module Comes First
Module 1 Lesson 1 Quick Check Quiz
Lesson 2: Finding People to Talk To
Module 1 Lesson 2 Quick Check Quiz
Lesson 3: The Conversation Framework
Module 1 Lesson 3 Quick Check Quiz
Lesson 4: Submitting Your Proof
Module 1 Deliverable: Customer Discovery Proof
Book Your 1:1 Check-In

Module 2: Building a Minimum Viable Offer
Create a simple, sellable offer that works for both digital and physical/service businesses. Test messaging, pricing, and delivery in the real market Key Deliverables: Your Minimum Viable Offer live + first test results Why it matters: Get something into the market fast instead of perfecting in secret.

Module 3: Pricing & Cashflow Fundamentals
Set profitable pricing. Build simple but effective cashflow tracking and forecasting tools. Survive late payments, load-shedding, and cash crunches Key Deliverables: Updated pricing strategy + 90-day cashflow forecast + tracking system Why it matters: This is the #1 reason small businesses in SA die.

Module 4: Sales Systems That Work in SA
Practical selling via WhatsApp, face-to-face, and relationships. Handling common objections and closing deals Key Deliverables: Your sales scripts + live pipeline with at least 3-5 active prospects Why it matters: Revenue solves almost every other problem.

Module 5: Operations & Systems
Create simple systems and SOPs so the business doesn't depend 100% on you. Tools that actually work (WhatsApp, Excel, paper) Key Deliverables: Core operations manual / SOPs + tested daily/weekly routines Why it matters: Stop being the bottleneck in your own business.

Module 6: Growth & Scaling Decisions
Low-budget customer acquisition, retention, and referrals. When and how to hire or outsource Key Deliverables: 30-day growth plan + retention system + final pitch deck Why it matters: Move from survival to controlled, sustainable growth.

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About Course

Course Content

Start Here

How Launchpad Works

Lesson 1: Why This Module Comes First

Module 1 Lesson 1 Quick Check Quiz

Lesson 2: Finding People to Talk To

Module 1 Lesson 2 Quick Check Quiz

Lesson 3: The Conversation Framework

Module 1 Lesson 3 Quick Check Quiz

Lesson 4: Submitting Your Proof

Module 1 Deliverable: Customer Discovery Proof

Book Your 1:1 Check-In

Module 4: Sales Systems That Work in SA Practical selling via WhatsApp, face-to-face, and relationships. Handling common objections and closing deals Key Deliverables: Your sales scripts + live pipeline with at least 3-5 active prospects Why it matters: Revenue solves almost every other problem.

Module 5: Operations & Systems Create simple systems and SOPs so the business doesn't depend 100% on you. Tools that actually work (WhatsApp, Excel, paper) Key Deliverables: Core operations manual / SOPs + tested daily/weekly routines Why it matters: Stop being the bottleneck in your own business.

Module 6: Growth & Scaling Decisions Low-budget customer acquisition, retention, and referrals. When and how to hire or outsource Key Deliverables: 30-day growth plan + retention system + final pitch deck Why it matters: Move from survival to controlled, sustainable growth.

Student Ratings & Reviews

Module 4: Sales Systems That Work in SA
Practical selling via WhatsApp, face-to-face, and relationships. Handling common objections and closing deals Key Deliverables: Your sales scripts + live pipeline with at least 3-5 active prospects Why it matters: Revenue solves almost every other problem.

Module 5: Operations & Systems
Create simple systems and SOPs so the business doesn't depend 100% on you. Tools that actually work (WhatsApp, Excel, paper) Key Deliverables: Core operations manual / SOPs + tested daily/weekly routines Why it matters: Stop being the bottleneck in your own business.

Module 6: Growth & Scaling Decisions
Low-budget customer acquisition, retention, and referrals. When and how to hire or outsource Key Deliverables: 30-day growth plan + retention system + final pitch deck Why it matters: Move from survival to controlled, sustainable growth.