Online Workshop
Marketing and Sales Strategies for Startups
You have launched your startup idea and the excitement is just boiling over. Now, you need to build a loyal and engaged customer base, but how to do that? I’m not a “sales person” you might be thinking to yourself!
What if there was a way to set up your marketing and sales pipeline in a way where you are not making hundreds of cold calls a week or trying to convince every possible lead to buy your product or service?
What if, instead of “making sales”, you could focus your energy on cultivating relationship and in doing so, draw customers to you that will be begging you to take them on as a client?
This Workshop is all about doing just that and the results when taking this approach are staggering!
R1990
R450
Marketing and Sales Strategies for Startups
01
You have launched your startup idea and the excitement is just boiling over. Now, you need to build a loyal and engaged customer base, but how to do that? I’m not a “sales person” you might be thinking to yourself!
What if there was a way to set up your marketing and sales pipeline in a way where you are not making hundreds of cold calls a week or trying to convince every possible lead to buy your product or service?
Marketing and Sales Strategies for Startups Workshop
01
Build your business by building relationships, instead of hard core sales. You want to cultivate your prospect list like you would cultivate any other relationship – by providing real value and connection and building trust with your ideal clients. No hard core sales, simply bring value to the relationships you forge with your ideal clients.
Who this workshop is for
Small and Medium sized businesses that need to bring in more prospects on a consistent basis. Work smarter, not harder.
Size of your startup
Small and medium sized businesses
Learning outcome
When completing this workshop, you will have a workable marketing and sales blueprint, ready to unleash in your business.
Workshop Outline
02
Workshop Outline
02
In this interactive, live workshop, you will learn all about how to set up your marketing and sales pipeline in such a way that your sales process feels more like building a relationship with people that need the solution that you are providing with your business, rather than having to spend endless hours cold calling and trying to convince strangers to buy your product or service.
You will learn how to use available tools to automate your marketing and sales pipeline in such a way that you pull in potential clients and cultivate the relationship to the point where clients will be asking you to take them on as clients.
What if there was a way to set up your marketing and sales pipeline in a way where you are not making hundreds of cold calls a week or trying to convince every possible lead to buy your product or service?
How The Workshop Works
03
How The Workshop Works
03
It Happens Live and Online
The Workshop happens live and online. We keep the workshop student numbers to a maximum of 20 students, so you get personal attention and can get answers from Pelser to your most pressing questions in real time.
Interactive
The workshop is interactive - which is fancy-speak for you are going to do actual work during the workshop 🙂 You will receive your complimentary Chapter2 Startup Playbook when you enroll. You will use the Playbook to complete the lessons we will be covering in the workshop. This Playbook will be yours to keep - we think you will like it 😉
You will have practical steps to follow
After the workshop, Pelser will give you practical advice on how to go out into the real world and implement your marketing and sales strategy, i.e. build a dependable, steady stream of new prospects. You will know what the next steps are and how to go about implementing them.
What you get
04
Build your business by building relationships, instead of hard core sales. You want to cultivate your prospect list like you would cultivate any other relationship – by providing real value and connection and building trust with your ideal clients. No hard core sales, simply bring value to the relationships you forge with your ideal clients.
Here's everything that is included:
- A seat for the live workshop
- Choice of live workshop dates
- Chapter2 Startup Playbook
- Q&A session with Pelser
- 20% discount on any other Chapter2 Live Workshop
- A certificate of completion is issued to all students who complete the Live Workshop
What you get
04
Build your business by building relationships, instead of hard core sales. You want to cultivate your prospect list like you would cultivate any other relationship – by providing real value and connection and building trust with your idea clients. No hard core sales, simply bring value to the relationships you forge with your ideal clients.
Here's everything that is included:
- A seat for the live workshop
- Choice of live workshop dates
- Chapter2 Startup Playbook
- Q&A session with Pelser
- 20% discount on any other Chapter2 Live Workshop
- A certificate of completion is issued to all students who complete the Live Workshop
I'm Pelser, your instructor
I have been working on startups for more than 20 years.
Every obstacle a new entrepreneur might face, I’ve seen it. From having an idea but no clue how to get started, to starting a business with no product and figuring out how to make it work. I have been through the struggle of startup more times than I care to count. Through the years, I have learned what works and what doesn’t work, what looks shiny but actually stinks and what looks like a bad idea at first but have massive potential.
I have mentored, coached and trained countless budding entrepreneurs through the years and understand what it takes to start and grow a business.
I'm Pelser, your instructor
I have been working on startups for more than 20 years.
Every obstacle a new entrepreneur might face, I’ve seen it. From having an idea but no clue how to get started, to starting a business with no product and figuring out how to make it work. I have been through the struggle of startup more times than I care to count. Through the years, I have learned what works and what doesn’t work, what looks shiny but actually stinks and what looks like a bad idea at first but have massive potential.
I have mentored, coached and trained countless budding entrepreneurs through the years and understand what it takes to start and grow a business.
Workshop Content
05
Workshop Content
05
Build your business by building relationships, instead of hard core sales. You want to cultivate your prospect list like you would cultivate any other relationship - by providing real value and connection and building trust with your ideal clients. No hard core sales, simply bring value to the relationships you forge with your ideal clients.
General Overview
You will actively work on your startup throughout the workshop, which means you will not only receive the knowledge that comes with the workshop, but walk away with tangible results that you can implement immediately to grow your startup.
You have to do the work upfront to understand what your dream buyer looks like. We will show you how to figure this out.
You are not selling anything yet, but you will start to create something of value for your ideal client. We will show you how to do this.
Now that you have people interested in what you are offering, you have to start capturing details of potential leads, we will show you how.
Time to put together an irresistible offer for those ready-to-buy leads. We will show you how and what to focus on to create an irresistible offer.
Now that you know who your ideal buyer is and you have done the work to create real value upfront for potential customers, you have to go out and find the best channels to pull in customers.
A huge percentage of your potential client base, will not be ready to buy straight away. This does not mean these prospects are lost to you. Remember, you are building a relationship, not trying to make a sale.
With this strategy, you will create value to prospects that made contact, but are not ready to buy.
By the time your ideal buyer reaches the Sales Conversion stage, the sale will practically be made already.
We will show you what to focus on when getting to the sales conversion stage of your pipeline.
Spoiler – it’s not hard core sales tactics and convincing and everything that you think sales should be!
You want to automate as much of the marketing and sales process as possible.
We will show you how to use technology wisely to automate and multiply your solution in the world of the ideal buyer.
This will give you the time and confidence to focus on building your business.
Enroll Now
06
Enroll Now
06
Marketing and Sales Strategies for Startups Workshop
In this 90 minute online workshop, we will systematically take you through the steps to build your marketing and sales pipeline. When done with this Workshop, you will have your marketing and sales strategy down on paper, ready to start pulling in new clients as and when you need them.
Buy now
Buy the recorded workshop only
- Access to recorded workshop content
- Chapter2 Startup Playbook
- 10% discount on any other Chapter2 Workshop
R149
Live Workshop
Get your seat to the live workshop
- A seat for the live workshop
- Choice of live workshop dates
- Chapter2 Startup Playbook
- Q&A session with Pelser
- 20% discount on any other Chapter2 Workshop
- A certificate of completion will be issued to all students who complete the Live Workshop
R1990
R450
Frequently Asked Questions
07
These are important pieces of information you might want to know about the workshop
The Live Workshop is online and interactive. Pelser will work with you for 90 minutes online, taking your through the various steps of the workshop and answering questions as needed. See it like a MBA class at a university.
The Recorded Workshop will be the static workshop video with no live interaction.
You will need a stable internet connection for the Live Workshop and access to Google Meet.
During the workshop, you will actively work on your business plan blueprint steps, so having a laptop or printed out version of the Chapter2 Playbook ready will ensure you receive the most benefit from the live workshop.
If you cannot attend the Live Workshop, it will be best to purchase the Recorded Workshop rather.
The follow-up session with Pelser will be a 15 minute online mentoring session, free of charge, where you can bring your marketing and sales strategy to the meeting and get feedback from Pelser.
Yes, you will have access to the Live Workshop for 7 days after the date of the workshop.
If you have a marketing and sales strategy already but need to talk to a Chapter2 mentor, you are welcome to check out our Mentorship programme.
At Chapter2 Startup, we have one goal:
To help you, the Entrepreneur, go from having a business idea, to generating revenue with your business idea by the end of the programme.