You have a business idea, we can help bring it to life

We are in the business of bringing ideas to life and we are looking for motivated founders with scalable ideas.  If you think your idea could make the cut, complete the below application form.

The Chapter 2 Startup Incubator will give you the platform and expertise to not only start your own business, but grow it into a sustainable business. 

The 8 week online incubator is designed by experienced entrepreneurs and educational entrepreneurs to ensure you receive practical, real life value for your idea.  

Online, interactive sessions, usable business tools and entrepreneurship coaching will help you take your idea all the way through to a sustainable business.

Programme Fee: R3450

For the next cohort, we have sponsorships available for 5 students, where we will cover 60% of the programme fee. Sponsorships are on a first come first serve basis, so don’t delay.

Apply Below

You have a business idea, we can help bring it to life

We are in the business of bringing ideas to life and we are looking for motivated founders with scalable ideas.  If you think your idea could make the cut, complete the below application form.

The Chapter 2 Startup Incubator will give you the platform and expertise to not only start your own business, but grow it into a sustainable business. 

The 6 week online incubator is designed by experienced entrepreneurs and educational entrepreneurs to ensure you receive practical, real life value for your idea.  

Online, interactive sessions, usable business tools and entrepreneurship coaching will help you take your idea all the way through to a sustainable business.

Programme Fee: R3450

Chapter2 Capital has 20 sponsorships available, where they sponsor 72% of the programme fee, which means qualifying startups only pay R990 for the programme, payable in 2 installments. 

Apply Below

Apply here

Apply here

What startup founders can expect when joining the programme:

30 focused, hands-on startup training lessons

Our Entrepreneurs receive intense, hands-on startup training in an online learning environment, where we challenge our entrepreneurs weekly to grow and evolve. Most of our entrepreneurs go from having only an idea, to having a real life proof of concept by the end of the programme. We also provide a certificate of completion at the end of the programme.

Work in a cohort

Startup life can be lonely at times.

That is why we designed the incubator so startup founders can work through the programme with other founders that are also busy building their startups.

You receive the support and encouragement that you need from fellow founders and build networks that could last a lifetime.

Mentoring

This is where the magic happens. 
Our entrepreneurs have access to inspiring, seasoned entrepreneurs, where we provide guidance and feedback whilst you plot your route to startup success and set goals for the week ahead.  We constantly challenge our entrepreneurs to stretch their perception of what is possible.  

Programme outline

(Click on each module to view further details)

In module 1 we dive into what entrepreneurship actually is and you discover which type of entrepreneur you are (yes, there are different kinds of entrepreneurs, each with their own strengths and weaknesses!).  We also look at how world-famous successful entrepreneurs approach entrepreneurship and why they are successful.

 

You will also take a deep dive into yourself.  You will find out (with surprising accuracy) what your personality type is and how to harness your strengths and develop your perceived weaknesses in order to succeed with your startup.  Starting a business is as much about mastering yourself as mastering your ideas and this module will help you to master yourself.

First principles thinking is a fancy way of saying “think like a scientist.” Scientists don’t assume anything. They start with questions like, What are we absolutely sure is true? What has been proven?

In week 2, we will look at First Principle Thinking, why it is such an important philosophy for entrepreneurs and how world-class entrepreneurs use First Principle Thinking to build highly successful companies.

Deciding on what your initial brand is going to be, is an exciting and creative process. Your brand will evolve over time, but in this module, you will create your initial brand and decide what your company will look and feel like.

Remember – most companies change their branding as they grow, but as a startup founder, you have to start somewhere and build your brand as your company evolves.

The Lean Startup Methodology will give you a preliminary blueprint for your startup idea, helping you get your idea out of your head and onto paper as quickly as possible.  

This week, you will start to unpack your idea for a startup and investigate whether your idea has the potential to be a revenue generating business. 

You will look at the problem you are solving with your startup, what the current alternatives are and figure out why your solution is better than the current alternatives. 

This week you will learn the configure your Unique Value Proposition, determine your Unfair Advantage and look at what your customer segments will be.

This week you will work on your figuring out what your initial cost structure will be and secondly, determine what your revenue streams will be.

The aim eventually is to make more money than you are spending.

Pricing your product or service is not simply thumb-sucking a price out of thin air – there is an actual science behind it.

Do you understand the difference between cost-based pricing and value-based pricing? How do you test different price points and decide which one is best?

This week, you will develop a strategy for pricing your product or service, learn how to optimise pricing and test your different price points.

This week is all about creating a mind-blowing pitch for your startup idea.

The pitch you create will be used when approaching investors and possible clients.

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